Middle Grade or YA? A Mother Writes for Advanced Readers

When your first grader (or third grader) gobbles up Harry Potter, what’s next? When your eager reader begins to look past the chapter book section in the library to the middle-grade section and beyond, how should you steer that child? In a society that pushes early sexualization of children and treats tweens as consumers controlling parent purse strings, is it possible to help children grow their brains without cutting short their childhoods?

Twin Cities Book Festival 2012

First was Heartland Fall Forum, and then last Saturday, we hauled all of our books to the Minnesota State Fairgrounds in  St. Paul for Rain Taxi Review's annual Twin Cities Book Festival.

This year was a little different as the festival wasn't held downtown at MCTC, but that just meant more space and WAY better parking. The weather ended up being pretty dreary, but the atmosphere inside was full of energy and excitement. Between the people stopping by our booth to buy books and the children in the children's pavilion across from us running around with painted faces and masks, it was a fun--and busy--day. Here are some of the pictures we managed to take throughout the day:

The sea of people browsing

Heartland Fall Forum - in Pictures

The end of last week was the Midwest Independent Booksellers Association's regional trade show, Heartland Fall Forum, and as it was right here in our backyard. This year was the first year that MIBA partnered with the Great Lakes Independent Booksellers Association (GLIBA) to hold one trade show for the twelve-state region, making it a pretty huge event.

We spent all day Friday in the exhibit hall, talking to booksellers, librarians, fellow publishers, and even the occasional student. It was a great day, and we enjoyed every minute of it. The Midwest is truly full of passionate book lovers, and we're happy to be a part of it.

So, without further ado, here are some of the pictures we took of the exhibit floor and our table.

Our table

Banned Books Week: Highlights

American Library Association’s 30th annual Banned Books Week is quickly coming to an end, and everywhere we turn, there are discussions and opinions on challenged books.
According to ALA, “Banned Books Week is an annual event celebrating the freedom to read....it highlights the value of free and open access to information. Banned Books Week brings together the entire book community –- librarians, booksellers, publishers, journalists, teachers, and readers of all types –- in shared support of the freedom to seek and to express ideas, even those some consider unorthodox or unpopular.
We, at Scarletta Press, think it is important to support the written word and people’s right to choose what they will and will not read. After all, if you don’t agree with a book, you don’t need to read it. That doesn’t mean that other people shouldn’t be allowed to.
So to celebrate the right to read, we thought we’d put together a list of some of the highlights of Banned Book Week so far from across the internet. Feel free to share your own links, photos, or personal stories below. We want to know what things you’re enjoying this week.
First off, here is a highlighted list from ALA of the most often challenged titles. Some of them may surprise you.

1. The Great Gatsby, by F. Scott Fitzgerald
2. The Catcher in the Rye, by J.D. Salinger
3. The Grapes of Wrath, by John Steinbeck
4. To Kill a Mockingbird, by Harper Lee
5. The Color Purple, by Alice Walker

What Is an ARC?

Some of theARCs for our spring 2013 books

If you've been on our Facebook or Twitter accounts in the last week, you may have noticed that we've been posting a lot of pictures of ARCs. For those not in the book business, an ARC (or advanced reading copy) is an unproofed, bound copy of a book that is printed prior to publication. They can also be called galleys, AREs (advanced reading editions) or in the case of picture books/highly illustrated books you might hear the terms F&G (folded and gathered) and BLAD (book layout and design).

All of those acronyms boil down to one thing: a free book given away by publishers in order to generate excitement and buzz about an upcoming title. We have ARCs printed and send them to reviewers, bloggers, booksellers, librarians, and media contacts; give them away at trade shows and in online giveaways; give them to our sales reps; and give them to our authors so that they can have a good idea of what their book will look like once it's published.

HOW DO YOU SPOT AN ARC?

Building Author Relationships Online

Was it just us, or did authors used to have an air of mystery about them? Maybe you saw them once at a book signing, but mostly they were just names on the covers of your favorite books. You felt a connection to them because of the words they wrote, but it didn't go far beyond that. Now things are different. With social media and the internet, authors, like everyone else, are searchable, followable, and accessible to everyone (not just those able to come to a signing). So what does that mean for readers?

I sent a tweet last winter that said my plan for the night was to curl up with some takeout food and a new book I had gotten. With Twitter, I usually expect my tweets to get lost in the chatter, but not long after, the author of said book tweeted me back to say it sounded like a perfect night. Did she have to do this? Not at all, and not every author does. But it certainly made me excited to read the book, and more willing to check out her other titles. And obviously, it made me want to talk more about her and her book to friends. And we can all agree that these things are important for an author. That's why it seems like more and more authors are taking the plunge and getting involved online.

Scarletta authors, and the authors of our imprints, get involved in different ways as well, and we do what we can to support whatever avenue they choose to take. Some of our authors run blogs and websites, which you can find by going to the authors section on the left side of this page, and some are on social networking sites*. We even feature our new authors on this blog so you can read about them before their books have even come out. (Have you read the interview we did we Betsy's Day at the Game author, Greg Bancroft? Or the guest blog written by The Mighty Quinn author, Robyn Parnell?)

We want readers to get to know our authors and be as excited as we are about their books. So we want to know, in this day and age of accessibility, how much to you like to connect with authors online? And what is your preferred outlet--reading a blog, chatting on Twitter, getting updates in your Facebook newsfeed, or maybe all of the above?

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Click here for Pendred Noyce's Facebook page for Lost in Lexicon: An Adventure in Words and Numbers and here for her Twitter profile

Click here for Anne Sawyer Aitch's Facebook fan page for Nalah and the Pink Tiger

Click here for Bob Macdonald's Twitter account

Click here for Pamela Cory's Facebook page

Lost in Lexicon: A Great Tool for Teachers

We've been talking a lot lately about Penny Noyce's newest book, The Ice Castle: An Adventure in Music, but we don't want to forget the first book in the Lexicon Adventure series, Lost in Lexicon: An Adventure in Words and Numbers, which we published in 2011. In fact, Lost in Lexicon is such a great book and tool for teachers to use in the classroom that the National Council of Teachers of Mathematics reviewed it this month in their Teaching Children Mathematics magazine. Now the bad news is that you need a subscription to read the entire magazine, but fortunately we've posted the review here for you:

"Two thirteen-year-old cousins travel through an imaginary land called Lexicon, searching for clues to help them locate and return children who have gone missing from their villages. As the cousins, Ivan and Daphne, use a compass and Cartesian plane to make their way across Lexicon, they encounter a village overrun by punctuation, are joined by a four-legged thesaurus, and use mathematical formulas to help repair a town. In their travels, the cousins use words and numbers to gather clues that eventually lead them to the location of the missing children. Here they call on their growing confidence and knowledge of language and mathematics to rescue the children and help them return to villages.
Noyce’s imaginative, playful use of words and numbers keeps readers engaged throughout the story. Most tween and teen students will likely recognize an underlying message about the dangers of mindlessly watching television and playing video games. This book also answers the age-old question asked by students: “When will I ever use this in real life?” The charming story, along with the focus questions and extension activities at the end of the book, make this an entertaining selection for student-led reading discussions at the upper elementary and intermediate level."
—Jennifer Geoffroy, D.C. Public Schools, Washington, D.C.

A big thank you to Jennifer and the National Council of Teachers of Mathematics for saying such great things about Lost in Lexicon.
And if you're a teacher or educator, we want to know, what do you look for when picking books to use in your classroom?