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| Some of theARCs for our spring 2013 books |
If you've been on our Facebook or Twitter accounts in the last week, you may have noticed that we've been posting a lot of pictures of ARCs. For those not in the book business, an ARC (or advanced reading copy) is an unproofed, bound copy of a book that is printed prior to publication. They can also be called galleys, AREs (advanced reading editions) or in the case of picture books/highly illustrated books you might hear the terms F&G (folded and gathered) and BLAD (book layout and design).
All of those acronyms boil down to one thing: a free book given away by publishers in order to generate excitement and buzz about an upcoming title. We have ARCs printed and send them to reviewers, bloggers, booksellers, librarians, and media contacts; give them away at trade shows and in online giveaways; give them to our sales reps; and give them to our authors so that they can have a good idea of what their book will look like once it's published.
