Watch BEA!

Today is the last day of BookExpo America, and if you aren't in New York to see all the events in person, the good news is that you can still watch them online. It's ALMOST as good as being there....

If We Were at BEA...

Over the next few days, book people from all over will head to New York to attend BookExpo America, or BEA for all of you who love a good acronym (and there's plenty of them when it comes to BEA: ABA, ABC, AAP, AAR, ABFFE, IDPF…the list could go on). Unfortunately, Scarletta Press isn't attending the show this year, so we've decided to live vicariously through everyone else and plan what we would have done had we been jet-setting to NYC on Sunday. Of course, BEA is overwhelming, and it’s impossible to see everything you intend. But still, there are some highlights that we would definitely check out.

Monday’s festivities start out with an opening session from the American Booksellers Association—or ABA, ok there I go again—based on the campaign called “Why Indies Matter.” This video campaign on the IndieBound website features authors, booksellers, and customers giving short testimonials on independent bookstores and why we love them. At the BEA event, Richard Russo will be speaking about the current and future role of indie bookstores, and what’s also cool is that on Tuesday, ABA will be capturing other responses to the question of why indies matter from this year’s honorees.

The adult book and author breakfast on Tuesday morning will have appearances by Stephen Colbert and Junot Diaz, and later in the day is an interesting panel on the “Ongoing evolution of YA fiction.” So for everyone who’s dying to know the deal with Hunger Games-type trilogies and their wild popularity, all your questions will be answered.

Looking forward to Book Expo America

Now that it's early May, I can safely say that Scarletta employees are rushing around like chickens with their heads cut off just to make sure everything is perfect for BEA. We're setting up meetings, organizing signings and book orders, booking hotel stays, and printing so many sales/marketing materials that we might just drown in the piles of shiny press releases and bookmarks. But through all that, there are some details we'd like to share in this little blog post:

BEA 2011: May 24-26 at the Jacob K. Javitz Center in New York City

Scarletta Press Booth: #4633-A

In-booth Autographings: THURSDAY MAY 26
               Pamela Cory - Hassie Calhoun - 10:00 AM to 11:30 AM
               Leonard Borman - Our Jewish Robot Future - 1:30 PM to 2:30 PM

In honor of heading to BEA, dear Leonard has even made a little video inviting you to visit him:



Leonard Borman will be at BEA 2011 from Scarletta Press on Vimeo.