We all know the classics sell well with each reprint, which often coincide with the anniversary of the author's death or birth or the book's first edition. Some books even warrant a celebration, like the 50th anniversary of Harper Lee's To Kill a Mockingbird that took place last year. It was held in Monroeville, Alabama, the town Maycomb was modeled after. The anniversary lasted four days and included a marathon "Mockingbird" reading, tours of the town, and samplings of Monroeville's signature drink—a tequila mockingbird.
As great as that sounds, few books written today warrant that kind of fanfare. So the question becomes, how do authors and publishers get backlisted books back on readers' radars? Sometimes, the answer lands in your lap—like it did for Scarletta's first published book The Litigators. Lindsay Arthur published The Litigators with Scarletta in 2005. Two months ago John Grisham published his newest novel, also called The Litigators. Arthur's book has sold more in these past two months than the previous three years. That's just good luck, but Scarletta plans to capitalize on that luck.
