Thinking Outside the Box: Scarletta Press Events

We're a small indie publisher, so it's important that we use the motto "think outside the box" to guide all our marketing (e.g., events, social media, etc.). In Monday's Publishers Weekly Shelftalker, Josie Leavitt discussed "What Makes a Good Event?," and that had me thinking, what kind of outside the box thinking have we done to reach that "good event" status?

It's the common case with all book events that you most likely won't get what you expect. Book stores, libraries, and other venues graciously welcome our authors in, so a good chunk of promoting the event and the store is up to us. When determining events or setting up any type of event, we ask ourselves a few simple questions:
     1. What can we do that's outside of the
        box or special for this event?
     2. What is the incentive for consumers to attend this event?
     3. What connects consumers to this venue?
     4. How can we creatively reach consumers who frequent the venue & those who
        do not?

Something that Leavitt said in her post really stuck out to me (because it's true!)

"What publicists and authors need to understand is that not every event is going to a crush of hundreds of people. But having a good event means that the folks attending will remember you and your work. They will tell their friends about how wonderful it was to meet you and talk to you about your work. And most importantly, they will now become loyal fans who will not only buy your books, they’ll give them as gifts."

So what can we do to draw those good consumers in?

Why You Should Preorder Your Favorite Books

Why do people preorder books? Are they just too lazy to go to a bookstore the day the book arrives? Actually, people preorder books because they love their authors! Each book you preorder tells Amazon/Barnes & Noble/whoever that one more person needs this book so badly that they're willing to pay for it long before they'll actually receive it. Maybe you're thinking, well what does that change? It changes the number of books those same companies (Amazon/Barnes & Noble/etc) will purchase for their shelves (or in the case of Amazon, their warehouses).
The more buzz and preorders an author can get, the more likely booksellers will promote that book. Because there's already proof that it's something people are interested in.
And you're not just helping out your favorites authors by preordering their books, you're also helping out your checking account. How's that, you ask? Most preordered books are discounted.

MIBA & Beyond: Book Trade Shows and What They Do

As many of you faithful literature lovers may know, especially you booksellers, the Midwest Independent Booksellers Association (MIBA) Trade Show happened last Thursday and Friday, September 22-23, at The Depot in downtown Minneapolis. And what a great show, and a great venue it was! Claire Kirch, of Publisher's Weekly, reported on the conference, describing the venue as upstaging "everything and everybody at the Midwest Independent Booksellers' annual Conference..." And at Scarletta Press, we'd have to agree: This year's show was in a top-notch location, and brought some top-notch booksellers over to the Scarletta Press table!
Scarletta Press has been strongly emphasizing their new children's line, Junior Bookwormz, since early February of this year. The cornerstone books: The Lexicon Adventure Series by Pendred Noyce. The first book in the series, Lost in Lexicon: An Adventure in Words and Numbers, debuted on August 9, and has been making a splash in every aspect. The book itself has won over 8 awards, including an IBPA Ben Franklin for 1-2 Color Interior Design, and Honorable Mention from ForeWord Reviews' BOTYAs for Juvenile Fiction, and a Parents' Choice Recommended. ForeWord calls it "...an adventure story for the digital generation...," and School Library Journal says "...readers will be rewarded with a good adventure, affecting lyrical passages, and thought-provoking questions..." With all this buzz, we thought: Let's give Penny Noyce and her books the main focus at the MIBA conference this year.

Scarletta goes big time...

Claire Kirch wrote a nice little article in Publisher's Weekly about Scarletta's new line: children's books.

Scarletta Press, a small press in Minneapolis best known for its nonfiction, including an annual Writer’s Handbook, is launching a children’s fiction line this summer. The first title in the new line will be Lost in Lexicon: An Adventure in Words and Pictures by Pendred Noyce, illustrated by Joan Charles. Continue reading...

Thanks PW! Way to go Scarletta!

Hassie hits the news...

According to a Publisher's Weekly review, "Nostalgia takes it on the chin in Cory's over-dramatic but atmospherically pleasing debut, the beginning of a projected trilogy about Hassie Calhoun, a 17-year-old Texas rose who arrives in 1960s Las Vegas with a big dream of becoming the next Peggy Lee..."

Well we're pretty excited about this nice, short but sweet, review and you should be too! You should also be excited to read the novel when it hits shelves this June 1 because "Cory's alternately gritty and sudsy depiction of early '60s Sin City transports the reader back to a time when the Rat Pack ethos ruled..." You're gonna love it!

Read the rest of the review here.