Nothing Brings Warmth to the Holiday Season like Good Books

“A book is a gift you can open again and again.” - Garrison Keillor

We here at Scarletta love books, and we know you do too. I can't speak for everyone else but I also love gifts; I imagine you do too. The feeling that somebody out there wants to add something to your life, be it a new car or a pair of socks. I share that same desire you have to give gifts to your family and friends to see the smiles on their faces, and that little flame of pride in your heart that flares whenever you see someone enjoying a gift you gave them in the past.

So if you love books and you love gifts, and I'm comfortable assuming that we've established that, then you must recognize the value of books as gifts. The gift of knowledge, or the gift of laughter, perhaps the gift of curiosity, there is an emotion that goes along with every genre and you're in control of what you give. Sometimes that can be a little intimidating, the number of options may be too large. Let me help you narrow that down with a special offer just for the holiday season.

To: You
From: All of us at Scarletta

If that still doesn't narrow things down enough for you, here are 4 of my own suggestions from the Scarletta catalogs.

Trends in Children's Literature

You've probably heard...we love kid's books. Which is why we created Scarletta Junior Readers and Scarletta Kids, so we can spend a lot more time with children's literature! Because this is still a new adventure for us, we decided to do some basic digging in children's lit trends.
First, how much are kids reading? Turns out they're reading less than ever. The reasons? Homework and standardized testing are taking up a lot of their free time. And this has some seriously negative effects. Studies have shown that:

• Kids who are readers do better at school and in life
• Children and teens who read for pleasure on a daily or weekly basis score better on reading tests than infrequent readers
• Frequent readers also score better on writing tests
• Advanced readers accrue personal, professional, and social advantages
• Literary readers are more likely than non-readers to engage in positive civic activities, such as volunteering

Libraries pick Lexicon

The Virginia Beach Public Library recently named Penny Noyce's Lost in Lexicon a VBPL Staff Pick. They weren't the first, and they certainly won't be the last because Lost in Lexicon has something in it for all kids.

In spite of its somewhat obvious goal of encouraging reluctant children to enjoy and understand the many uses of words and numbers, Lost in Lexcon is actually an enjoyable fantasy.
In the course of their travels Daphne learns to use a compass and navigate on the Cartesian plane. She has some other mathematical successes and discovers she enjoys solving these problems.
Meanwhile, Ivan discovers that he needs to use words, sometimes in critical situations. Naturally he learns to enjoy the power of words and recognize their usefulness.

Lost in Lexicon is perfect for kids who love math, as well as writing and reading. But the story isn't solely educational, kids get so swept up in the adventure to find the lost kids of Lexicon that they forget they're learning.

For Lovers of Lexicon

If you haven't already purchased Lost in Lexicon here's one more reason why you should: Compass Book Ratings has featured the novel in their 2011 Holiday Gift Guide! When discussing the books they've compiled, Compass Book Ratings says "The books in our gift guide represent the best clean reads we've read all year, and we think that our readers will enjoy giving and getting these titles!"
In other news about Lexicon, the Mom's Choice Award blog is currently featuring an interview with author Penny Noyce about what it's been like winning the Mom's Choice Award, what she's been up to since then, and where her inspiration comes from:
Q: So where did you get such an idea of magical lands and lost children?
A: When I was a child, I wanted more than anything to go to C.S. Lewis’s land of Narnia. My sister and I probed dark closets, leaped over rivers, and ran down hills with our eyes closed, calling on Aslan to transport us to that magical world.
We at Scarletta couldn't be more glad that C.S. Lewis inspired Penny all those years ago! And you can read the rest of her interview here.

Books, More Books, and a Twin Cities Book Festival!

This year's Twin Cities Book Festival was once again held at MCTC and the place was packed from when the doors opened at 10 am to when they closed at 5 pm. And just like previous years, this book fest did not disappoint. It was certainly the place to be in a weekend packed with other great literary events such as the launch party for Paper Darts' first book, John Jodzio's Get In If You Want To Live, Milkweed Editions' Book Lovers Ball, and FallCon 2011 with the Midwest Comic Book Association.
The Twin Cities Book Festival, like usual, offered something for everyone. Most of my day was spent upstairs in the wonderfully creative Children's Pavilion with author Penny Noyce. We set up a Lexicon Villages Event and had a blast with the kids. It was great watching them get into the activities whether they were feeding Emily the thesaurus/llama synonyms, creating flower sentences out of word petals, making tangrams of Lost in Lexicon images, and measuring EVERYTHING they could get their hands on with our non-standard measuring units of erasers, paperclips, and pennies.

Catch us at the Twin Cities Book Festival

A new world of entertainment awaits you at the Twin Cities Book Festival in Minneapolis! We hope you’ll stop by to visit with Scarletta Press & author Pendred Noyce!

 

Rain Taxi Review of Books will proudly sponsor the 11th Annual Twin Cities Book Festival this coming Saturday, October 15, at the Minneapolis Community and Technical College in downtown Minneapolis from 10:00 AM to 5:00 PM.

The book festival is open to the public, and hosts a wide array of publishers, bookstores, and other industry members for a day of children’s activities, used book fairs, spectacular authors, and panel discussions.

 

This year, Pendred Noyce has been invited to host a Lexicon Villages event at the festival’s children’s pavilion. The Lexicon Villages will be a featured event that children and adults of all ages can dive into from 10:00 AM to 2:00 PM. You’ll travel from village to village, and puzzle over fun and engaging concepts together as the land of Lexicon comes to life. Don't be surprised if you walk away with a keepsake from Lexicon!

 

Lost in Lexicon is a literary fantasy for kids age 9-12. It tells the tale of two cousins on a journey through a magical land full of mixed up words and numbers, with a quest to return the lost children of Lexicon to their homes. It is the first in a four-part adventure series. Lost in Lexicon has won numerous awards, to include a Mom's Choice Gold Award, a Parents’ Choice Recommended award, a ForeWord Book of the Year Awards Honorable Mention, and an IBPA Ben Franklin for Interior Design.

 
And DON’T FORGET to stop by the Scarletta Press table in the main exhibit hall to purchase both new and old books at a discounted price. If you can’t make it to the book festival (although we hope you can!), Scarletta Press books are also available from your local bookstores, and from many large outlets as well. Check out our website to find out about all our books!

 
Author Biography

Pendred Noyce is a doctor, education reformer, and writer. Penny has practiced internal medicine, supervised medical residents, and become a leader in Massachusetts mathematics and science education reform. She serves on a number of nonprofit boards, including that of the Noyce Foundation, and she chairs the boards of Maine’s Libra Foundation and the Rennie Center for Education Research and Policy. Lost in Lexicon: An Adventure in Words and Numbers is Penny's first full novel and is the first in a four-part adventure series.

For more information on Lost in Lexicon: An Adventure in Words and Numbers, please visit www.lostinlexicon.com.

The Mom’s Choice Awards® Names LOST IN LEXICON Among Best In Family-Friendly Products

The Mom's Choice Awards® has named Lost in Lexicon: An Adventure in Words and Numbers by Pendred Noyce among the best in family-friendly media, products and services.
The Mom’s Choice Awards® (MCA) is an awards program that recognizes authors, inventors, companies, parents and others for their efforts in creating quality family-friendly media, products and services.

Parents, educators, librarians and retailers rely on MCA evaluations when selecting quality materials for children and families. An esteemed panel of judges includes education, media and other experts as well as parents, children, librarians, performing artists, producers, medical and business professionals, authors, scientists and others. To be considered for an award, each entrant submits five identical samples of a product. Entries are matched to judges in the MCA database. Judges perform a thorough analysis and submit a detailed assessment. Results are compiled and submitted to the MCA Executive Committee for final approval. The end result is a list of the best in family-friendly media, products and services that parents and educators can feel confident in using.
Lost in Lexicon is a literary fantasy for kids age 9-12. It tells the tale of two cousins on a journey through a magical land full of mixed up words and numbers, with a quest to return the lost children of Lexicon to their homes. It is the first in a four-part adventure series. Lost in Lexicon has won numerous awards, to include a Parents’ Choice Recommended award, a ForeWord Book of the Year Awards Honorable Mention, and an IBPA Ben Franklin for Interior Design.
For more information on Lost in Lexicon: An Adventure in Words and Numbers, please visit this website.

MIBA & Beyond: Book Trade Shows and What They Do

As many of you faithful literature lovers may know, especially you booksellers, the Midwest Independent Booksellers Association (MIBA) Trade Show happened last Thursday and Friday, September 22-23, at The Depot in downtown Minneapolis. And what a great show, and a great venue it was! Claire Kirch, of Publisher's Weekly, reported on the conference, describing the venue as upstaging "everything and everybody at the Midwest Independent Booksellers' annual Conference..." And at Scarletta Press, we'd have to agree: This year's show was in a top-notch location, and brought some top-notch booksellers over to the Scarletta Press table!
Scarletta Press has been strongly emphasizing their new children's line, Junior Bookwormz, since early February of this year. The cornerstone books: The Lexicon Adventure Series by Pendred Noyce. The first book in the series, Lost in Lexicon: An Adventure in Words and Numbers, debuted on August 9, and has been making a splash in every aspect. The book itself has won over 8 awards, including an IBPA Ben Franklin for 1-2 Color Interior Design, and Honorable Mention from ForeWord Reviews' BOTYAs for Juvenile Fiction, and a Parents' Choice Recommended. ForeWord calls it "...an adventure story for the digital generation...," and School Library Journal says "...readers will be rewarded with a good adventure, affecting lyrical passages, and thought-provoking questions..." With all this buzz, we thought: Let's give Penny Noyce and her books the main focus at the MIBA conference this year.

Scarletta Press on KFAI's Write On Radio!

Hi all! I just wanted to introduce myself. My name’s Ashley, and I’m the newest Literary Marketing Intern at Scarletta Press. I know there are a lot of really great publishers in Minneapolis, but one of the things I love about Scarletta is their new children’s imprint: Scarletta Press Junior Bookwormz!
I’m currently reading the first book in their children’s line, Lost in Lexicon, and even at the age of 21, I’m enjoying it! This past Tuesday night, Scarletta’s Publicity Director, Desiree Bussiere, asked me if I’d like to tag along and observe some marketing she had planned for the book.
We ended up at KFAI’s Write On Radio! program with the author of Lost in Lexicon, Pendred Noyce, as well as Peter Smith, author of A Cavalcade of Lesser Horrors. I arrived under the impression that it would be an evening to sit back and listen, but I soon found myself being asked if I’d like to help read off the upcoming literary events.

The Road to Kid Lit

We began launching our children's line in January when we signed our first children's author, Pendred Noyce. Pendred Noyce wrote Lost in Lexicon: An Adventure in Words and Numbers, a middle grade adventure fiction, and first published it on her own in October 2010. After acquiring Pendred's series, we republished the first book this past August, and scheduled the next three books for publication in successive Augusts to come. (Check out Penny's Path to Publication story!)

The Lexicon Adventure series serves as cornerstone to Scarletta Press’ line of intellectually stimulating books for strong and thoughtful readers. “We want to publish fiction that ‘writes up’ to kids, treating them as young intellectuals who enjoy thinking,” says Leask. “Our books will be fun, adventurous, and suspenseful, but their vocabulary and storylines will be designed to challenge young readers in the right way.”

Founded in 2005, Scarletta Press has gained a reputation as a publisher of high quality literary fiction and non-fiction. Its adult books have won or been nominated for a number of literary awards.

After revising our submission requirements and really getting the word out about Lost in Lexicon, we've received many new children's book submissions. After rifling through the pile, there are a number of them still on the consideration table. With the plan to continually expand our children's line, we decided we needed a good name for our new children's imprint.

So here it is: Scarletta Press Junior Bookwormz! Be sure to follow us on twitter @SP_JRBookwormz. We've got a plan for some great Children's Literature, and we hope you'll be a part of it.

Scarletta goes big time...

Claire Kirch wrote a nice little article in Publisher's Weekly about Scarletta's new line: children's books.

Scarletta Press, a small press in Minneapolis best known for its nonfiction, including an annual Writer’s Handbook, is launching a children’s fiction line this summer. The first title in the new line will be Lost in Lexicon: An Adventure in Words and Pictures by Pendred Noyce, illustrated by Joan Charles. Continue reading...

Thanks PW! Way to go Scarletta!

Scarletta Press launches new children’s line with "Lost in Lexicon" by Pendred Noyce

Minneapolis-based Scarletta Press announces that it will launch a new children’s book line by acquiring Lost in Lexicon: an Adventure in Words and Numbers by Pendred Noyce. A self-published literary fantasy for readers ages 9-12, "Lost in Lexicon" tells the story of two cousins, Ivan and Daphne, on a quest to find lost children in a world of words and numbers running wild. “It’s just the combination of braininess, humor, and adventure we were looking for to start our new line,” says Ian Graham Leask, Scarletta’s publisher.

Look for this cover AUGUST 2011

 With four books planned, the Lexicon series will serve as cornerstone of Scarletta’s new line of intellectually stimulating books for strong and thoughtful readers. “We want to publish fiction that ‘writes up’ to kids, treating them as young intellectuals who enjoy thinking,” says Leask. "Our books will be fun, adventurous, and suspenseful, but their vocabulary and storylines will be designed to challenge young readers in the right way.”

Founded in 2005, Scarletta Press has gained a reputation as a publisher of high quality literary fiction and non-fiction. Its adult books have won or been nominated for a number of literary awards.

Pendred Noyce, author of "Lost in Lexicon," is a Massachusetts physician, education reformer, and mother of five. She is active in educational philanthropy as a trustee of the Noyce Foundation, where she takes a special interest in mathematics and science education. Serving on the boards of multiple math and science-based education non-profits, she also chairs the board of the Libra Foundation in Maine and the Rennie Center for Education Policy Research in Cambridge, Massachusetts.

Noyce wrote "Lost in Lexicon," her first book for children, as a gift for her son Damian’s ninth birthday. “I wanted to see if I could make middle school math and language concepts come alive in characters and villages. I had a lot of fun writing the book, but when my agent took it out to large publishers, they considered it too didactic and old-fashioned for today’s kids.” Convinced that the publishers were wrong, Noyce formed her own company, Tumblehome Press, and assembled her own editorial and artistic team. Illustrations by Joan Charles, a California artist, brought a sense of playful magic to the text.