Sep 20, 2010

In The News

Scarletta Authors and books have had a few mentions around town.

Hometown Life: Around Birmingham mentions Our Jewish Robot Future by Leonard Borman in the lineup for the Baldwin Author Fair at the Baldwin Public Library on Sunday, September 26, from 1 PM to 4:30 PM. 

Minneapolis Star Tribune also mentions two book events with Leonard Borman: Tuesday, September 28, hear him on KFAI's Write On! Radio show from 7 to 8 PM, and Wednesday, September 29, catch him at Magers & Quinn Bookstore in Minneapolis at 7:30 PM.

PRLog posted a recent press release about Mike Ferrell, his funnel business approach, and his book Ultimate Breakthrough Planning.

Sep 16, 2010


Hey readers! Who's excited about e-books? WE ARE! That's why we're offering the advanced reader's copy of Hassie Calhoun: A Las Vegas Novel of Innocence by Pamela Cory in a free electronic format.

If you're a reviewer, and are interested in a sexy, fiery novel that paints a portrait of an era, then contact me for more info.

Desiree Bussiere
Publicity Director
Scarletta Press

Sep 13, 2010

Are E-Books Taking Over?

It's common knowledge that society hungers for increased technology in the world of publishing. Many writers and presses are beginning to put more emphasis on e-books. Why? Well, if you consider what writer and marketing guru, Seth Godin, says, then it's quite obvious: "Paper books aren’t a particularly elegant way to spread an idea in the age of blogs, e-readers and social media."

These days, it's typical to get a glimpse of a new book electronically first. Yet true book lovers will always carry their paperbacks and hardcovers around. The feel of the pages between your fingers and the smell of ink on paper can't be replaced by LCD screens and scrolling pages. At Scarletta we aren't giving up on the process--we think it's still worth the effort to connect with our readers through traditional publishing.

But with that in mind, we do understand the perks of offering our books in electronic formats. That's why we are now utilizing PGW's Constellation services so as to offer many of our books on the Apple iPad, Amazon Kindle, Barnes & Noble Nook, eBrary, OverDrive, Sony Reader, Google Books and many more.

Check out these Scarletta books in their electronic formats: Our Jewish Robot Future, Yankee Invasion: A Novel of Mexico City, Israeli and Palestinian Voices, Tragedy in South Lebanon, A Beirut Heart, The Once and Future Celt, Written on the Knee, Willow in a Storm, Ultimate Breakthrough Planning, and soon The Litigators.

We also recently gained the rights to two books by Bill Watkins. We'll be putting those back into circulation through P.O.D and electronic formats. More details to come!