Social Media for Everyone!

It's time for a quick social media round up. If you love Twitter, follow @ScarlettaPress and @Scarletta_Kids for tons of bookish fun and news. Twitter not your style? Like us on Facebook. And if you're more into images, well there's always Pinterest. We have 24 boards and thinking of new ones every day. For audio excerpts, activity videos, puppet shows, music, and more, go to our YouTube channel.

We really have something for everyone, so click on any of the links below and find a new way to connect with us!

1. Scarletta Twitter
2. Scarletta Kids Twitter
3. Facebook
4. Pinterest
5. YouTube

Building Author Relationships Online

Was it just us, or did authors used to have an air of mystery about them? Maybe you saw them once at a book signing, but mostly they were just names on the covers of your favorite books. You felt a connection to them because of the words they wrote, but it didn't go far beyond that. Now things are different. With social media and the internet, authors, like everyone else, are searchable, followable, and accessible to everyone (not just those able to come to a signing). So what does that mean for readers?

I sent a tweet last winter that said my plan for the night was to curl up with some takeout food and a new book I had gotten. With Twitter, I usually expect my tweets to get lost in the chatter, but not long after, the author of said book tweeted me back to say it sounded like a perfect night. Did she have to do this? Not at all, and not every author does. But it certainly made me excited to read the book, and more willing to check out her other titles. And obviously, it made me want to talk more about her and her book to friends. And we can all agree that these things are important for an author. That's why it seems like more and more authors are taking the plunge and getting involved online.

Scarletta authors, and the authors of our imprints, get involved in different ways as well, and we do what we can to support whatever avenue they choose to take. Some of our authors run blogs and websites, which you can find by going to the authors section on the left side of this page, and some are on social networking sites*. We even feature our new authors on this blog so you can read about them before their books have even come out. (Have you read the interview we did we Betsy's Day at the Game author, Greg Bancroft? Or the guest blog written by The Mighty Quinn author, Robyn Parnell?)

We want readers to get to know our authors and be as excited as we are about their books. So we want to know, in this day and age of accessibility, how much to you like to connect with authors online? And what is your preferred outlet--reading a blog, chatting on Twitter, getting updates in your Facebook newsfeed, or maybe all of the above?

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Click here for Pendred Noyce's Facebook page for Lost in Lexicon: An Adventure in Words and Numbers and here for her Twitter profile

Click here for Anne Sawyer Aitch's Facebook fan page for Nalah and the Pink Tiger

Click here for Bob Macdonald's Twitter account

Click here for Pamela Cory's Facebook page

Does This Spark Your Pinterest?

Like most publishers, Scarletta Press is on Pinterest. And yes, like most, we love it. We have boards with titles like Book Humor, Dream Bookshelves, In Memory of Maurice Sendak, Kid Lit, and Book Trailers—just to name a few—and we’re constantly looking for new images to pin and repin. Well that’s all fine and good, you say, but what’s the point?

Highlights From the Digital Book World Conference

According to PGW Constellation, changes in book marketing was the main point driven home at this year's Digital Book World Conference (January 23-25, 2012). Multiple panelists stated that the traditional lines between the marketing, publicity and sales departments are quickly falling away, especially when it comes to the use of social media.

"Marketing, sales and publicity serve the same function and should be more closely aligned"—Ellen Archer, Hyperion

The biggest draw of social media is the interactive component. Authors can stay in touch with readers, contests can be held and Open Road is finding that creating new video content is the most efficient marketing investment a publisher can make.

The Role of Social Media in the Workplace

Sheyna Galyan of Yotzeret Publishing insists that "you have to approach social media as a tool, not a toy." That's the best way I've heard it described so far. I've worked at companies that are convinced Facebook is just a way to "pretend" to do work—so their solution is to block workers from accessing the site. And they followed suit when Twitter became popular! It made me want to pull my hair out! Yes, Facebook and Twitter hold thousands of distractions for workers, but that doesn't mean pretending they don't exist is the right way to go.

For authors AND publishers, social media sites are invaluable as free, easy ways to get word out about yourself. You can post events on Facebook, like book signings and radio interviews. You can share reviews, display your latest blog post, and interact with readers.

And with Twitter, it's even easier to connect with thousands of people who might never have known about you otherwise. All it takes are a few well-placed hashtags. You can keep it general, with #fiction, #booknews, and #litchat, or you can go after people who might be interested in specific aspects of your book, such as #fantasy, #legalthriller, #modernart, whatever seems relevant.

From a publisher's viewpoint, the thing we've had the hardest time convincing our authors on is the importance of blogs. Blogs can be a place where reader's learn more about an author's personal interests, or maybe the author takes them through the steps of how they're writing their next book. Maybe the blog is from the viewpoint of one of the main characters, or maybe it has nothing to do with the book and instead is a place where the author can share a love of photography or traveling. Whatever the content of a blog, it serves the purpose of keeping readers thinking about the author. Blogs are also a great place to ask for reader feedback.

You don't have to use every social media site you come across, start small. You're impact can still be great. Check out Scarletta authors that have jumped into the blogosphere. You can also find many of our authors on Facebook and Twitter!

The Inside Look by Lindsay G. Arthur, Jr.

A View from the Windowseat by Penny Noyce

The Pamela Cory Blog

The Leonard Borman Blog