Sep 21, 2012

Building Author Relationships Online

Was it just us, or did authors used to have an air of mystery about them? Maybe you saw them once at a book signing, but mostly they were just names on the covers of your favorite books. You felt a connection to them because of the words they wrote, but it didn't go far beyond that. Now things are different. With social media and the internet, authors, like everyone else, are searchable, followable, and accessible to everyone (not just those able to come to a signing). So what does that mean for readers?

I sent a tweet last winter that said my plan for the night was to curl up with some takeout food and a new book I had gotten. With Twitter, I usually expect my tweets to get lost in the chatter, but not long after, the author of said book tweeted me back to say it sounded like a perfect night. Did she have to do this? Not at all, and not every author does. But it certainly made me excited to read the book, and more willing to check out her other titles. And obviously, it made me want to talk more about her and her book to friends. And we can all agree that these things are important for an author. That's why it seems like more and more authors are taking the plunge and getting involved online.

Scarletta authors, and the authors of our imprints, get involved in different ways as well, and we do what we can to support whatever avenue they choose to take. Some of our authors run blogs and websites, which you can find by going to the authors section on the left side of this page, and some are on social networking sites*. We even feature our new authors on this blog so you can read about them before their books have even come out. (Have you read the interview we did we Betsy's Day at the Game author, Greg Bancroft? Or the guest blog written by The Mighty Quinn author, Robyn Parnell?)

We want readers to get to know our authors and be as excited as we are about their books. So we want to know, in this day and age of accessibility, how much to you like to connect with authors online? And what is your preferred outlet--reading a blog, chatting on Twitter, getting updates in your Facebook newsfeed, or maybe all of the above?


Click here for Pendred Noyce's Facebook page for Lost in Lexicon: An Adventure in Words and Numbers and here for her Twitter profile

Click here for Anne Sawyer Aitch's Facebook fan page for Nalah and the Pink Tiger

Click here for Bob Macdonald's Twitter account

Click here for Pamela Cory's Facebook page

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