So glad you asked.
At first glance, Pinterest doesn’t seem like you can do much with it except pin pretty images—good for hoarding crafty DIY ideas and ridiculously yummy pastry recipes—but if you look at the statistics, Pinterest actually represents an incredible opportunity to build communities,increase brand awareness, and drive web traffic.
As an avid pinner, I’m usually the first to say that a picture is better than words. That’s what Pinterest is all about anyway: images. So to shed some light on the Pinterest phenomenon, I found some infographics about the marketing opportunities for companies, the demographics of the typical user, and some other fun information. After looking through them, it’s easy to see why pinning is becoming such a worthwhile venture for companies like us. (I even found the images on Pinterest, and pinned them to our new Infographics board.)