A Book For Lunch

“Eating and reading are two pleasures that combine admirably.” - CS Lewis

I've talked before about the idea of book diets before, because I think the idea is magical and hilarious. This time though, I've decided to approach the idea of a book diet from a slightly more literal perspective. Not too literal because I'm pretty sure that ingesting books is relatively unhealthy, I highly doubt that there are many vitamins and minerals soaked into the pages of my favorite murder mystery.

Author Event: Bob Macdonald at Barnes & Noble

In a blog post last week, we discussed author events and what we think about when we're planning readings/signings for our authors. Last night at the Barnes & Noble Galleria in Edina, MN, we had an event with Knives on the Cutting Edge: The Great Chefs' Dining Revolution author, Bob Macdonald, and Star Tribune Taste editor, and author of the cookbook Come One, Come All, Lee Svitak Dean. It turned out to be a great event, with a lot of interesting conversation between Bob and Lee about the changes in dining over the last 20 years, sustainable food, what makes a great restaurant, and how to begin developing a palate for find food and wine. (Hint: Just show up and eat! Oh, and bring friends: food is meant to be shared, after all.)
Here are a few of the pictures from the event. To see more, you can visit our Facebook page. And if you were there, please let us know what you thought and make sure to tag yourself in the pictures.

 The books. Most of them were gone by the end of the event!

Bob and Lee's Q&A session

The audience listening intently to Bob

Signing books at the end of the discussion session

Thank you to everyone who came out--and to the Barnes & Noble Galleria--for making this such a successful event!

Thinking Outside the Box: Scarletta Press Events

We're a small indie publisher, so it's important that we use the motto "think outside the box" to guide all our marketing (e.g., events, social media, etc.). In Monday's Publishers Weekly Shelftalker, Josie Leavitt discussed "What Makes a Good Event?," and that had me thinking, what kind of outside the box thinking have we done to reach that "good event" status?

It's the common case with all book events that you most likely won't get what you expect. Book stores, libraries, and other venues graciously welcome our authors in, so a good chunk of promoting the event and the store is up to us. When determining events or setting up any type of event, we ask ourselves a few simple questions:
     1. What can we do that's outside of the
        box or special for this event?
     2. What is the incentive for consumers to attend this event?
     3. What connects consumers to this venue?
     4. How can we creatively reach consumers who frequent the venue & those who
        do not?

Something that Leavitt said in her post really stuck out to me (because it's true!)

"What publicists and authors need to understand is that not every event is going to a crush of hundreds of people. But having a good event means that the folks attending will remember you and your work. They will tell their friends about how wonderful it was to meet you and talk to you about your work. And most importantly, they will now become loyal fans who will not only buy your books, they’ll give them as gifts."

So what can we do to draw those good consumers in?

Read and Dine with Bob Macdonald and Lee Svitak Dean

Join Bob MacDonald (local foodie and author of Knives on the Cutting Edge: The Great Chefs' Dining Revolution) and Lee Svitak Dean (Star Tribune Taste Editor & author of the cookbook Come One, Come All) as they discuss the rise of celebrity chefs, the healthy eating movement, and other trends in the food industry. Hors d' oeuvres will be served - catered by Broders' - and there will also be a special treat made by Lee! Planning on attending? Let us know by joining the event page on Facebook, and make sure to share the event with your friends! See you there!

Why You Should Preorder Your Favorite Books

Why do people preorder books? Are they just too lazy to go to a bookstore the day the book arrives? Actually, people preorder books because they love their authors! Each book you preorder tells Amazon/Barnes & Noble/whoever that one more person needs this book so badly that they're willing to pay for it long before they'll actually receive it. Maybe you're thinking, well what does that change? It changes the number of books those same companies (Amazon/Barnes & Noble/etc) will purchase for their shelves (or in the case of Amazon, their warehouses).
The more buzz and preorders an author can get, the more likely booksellers will promote that book. Because there's already proof that it's something people are interested in.
And you're not just helping out your favorites authors by preordering their books, you're also helping out your checking account. How's that, you ask? Most preordered books are discounted.

Barnes & Noble Vs Amazon

Tuesday of this week, Barnes & Noble made a bold statement by informing the world that they would not be selling books released by Amazon Publishing in their bookstores. Barnes & Noble's chief merchandising officer has been quoted as saying, "Our decision is based on Amazon's continued push for exclusivity with publishers, agents and the authors they represent...Their actions have undermined the industry as a whole and have prevented millions of customers from having access to content."
This decision could seriously hinder Amazon's hopes to sign authors who would want their books sold in Barnes & Noble stores. And if Barnes & Noble won't sell Amazon's books, it seems pretty unlikely independent bookstores in the United States would be willing to stock them either.
Whoever would have thought Barnes & Noble could become the David in a David and Goliath story, but I say more power to them. I won't lie, I've used and loved Amazon in the past, but this exclusivity talk just sounds selfish. And if the publishing world really is in jeopardy, like so many say it is, shouldn't we all be working together?

Books, More Books, and a Twin Cities Book Festival!

This year's Twin Cities Book Festival was once again held at MCTC and the place was packed from when the doors opened at 10 am to when they closed at 5 pm. And just like previous years, this book fest did not disappoint. It was certainly the place to be in a weekend packed with other great literary events such as the launch party for Paper Darts' first book, John Jodzio's Get In If You Want To Live, Milkweed Editions' Book Lovers Ball, and FallCon 2011 with the Midwest Comic Book Association.
The Twin Cities Book Festival, like usual, offered something for everyone. Most of my day was spent upstairs in the wonderfully creative Children's Pavilion with author Penny Noyce. We set up a Lexicon Villages Event and had a blast with the kids. It was great watching them get into the activities whether they were feeding Emily the thesaurus/llama synonyms, creating flower sentences out of word petals, making tangrams of Lost in Lexicon images, and measuring EVERYTHING they could get their hands on with our non-standard measuring units of erasers, paperclips, and pennies.